Top 17 Twitter Statistics in 2018 Every Small Business Owner Should Know

In my last two blog posts, I wrote about the reasons why you should try Twitter Advertising and how Twitter can help you expand your brand’s presence.  Although each blog post features the advantages of using Twitter to market your business online, they still lack the facts and numbers to prove how effective it is as a social media marketing tool for small business.

In this blog post, let’s curate the most important Twitter statistics that can give you better understanding why many small businesses and brands are leveraging from the social media power of this popular micro-blogging platform.

Top Twitter Statistics in 2018 Small Business Owners Should Know

These facts and figures should help you get a more in depth knowledge about Twitter and can guide you on how you can use it as part of your social media marketing strategy.

User Stats

1. As of July 2018, there were already 336 million monthly active users in Twitter.

2. There were approximately 157 million daily active users in Twitter.

3. Each Twitter account has an average of 707 followers.

4. In the US alone, Twitter has 68 million monthly active users.

5. Pew Research reported that 37% of Twitter users have ages 18 to 29 and 25% are 30-49 years old.

6.  It is reported that 92% of world leaders are active in Twitter.

7. According to Statista, 80% of Twitter users access the microblogging site using their mobile devices.

Business Facts

1. Of the surveyed small and medium businesses, 85% revealed that Twitter is important for businesses because it helps provide customer service.

2. Twitter revealed that 41% of their users purchased product after being exposed to an ad in the last 30 days.

3. According to a research, 93% of Twitter users who follow SMEs have plan to purchase from them.

4. The number of people tweets reach each month on third party properties are 1.67 billion.

5. According to Twitter, in the US alone, their quarterly advertising revenue reaches $293 million.

6. As of the latest available report, there are 130,000 active Twitter advertisers.

7. Venture Beat reported in 2015 that 86% of Twitter’s revenue comes from mobile.

8. Hubspot revealed that 29% of offline sales increase is attributed to Promoted tweets.

9. Twitter’s ad platform is available to over 200 countries and territories.

10. There were 65.8% of U.S. companies that use Twitter for marketing purposes.

Now that you have these important statistics, you can now decide if Twitter is the ideal social networking platform to promote your brand and grow your business.

If the facts and figures you are looking for are not mentioned above, you may check my two recent articles (How Twitter Can Expand Your Brand's Presence?, Why You Should Try Twitter 

Advertising?) to find more.

You may also visit this blog post.  It outlines the specific benefits if you use Twitter to market your business locally.  Good luck!