Twitter has emerged as one of the leading social media
platforms in the last decade and today no business can ignore it when it comes
to digital marketing. Due to its unique features which include a tweet limit of
280 characters, marketing for twitter is quite different as compared to other
social media platforms.
Many businesses struggle with Twitter marketing due to
several reasons. One of the main reasons is their lack of a Twitter marketing strategy
and an inability to optimize a Twitter campaign. In this article, I will share
some tips that can help you in formulating and executing an effective Twitter
marketing strategy.
Identify your target audience
Identifying your Target Audience is the first step you do
before you can lay out your strategy. Knowing who you are going to target is
crucial and must be properly identified. Buyer
personas can help you in defining your target audience.
Set up goals
Twitter marketing, like any other form of marketing, is most
effective when you have well-defined goals such as increasing website visitors,
lead generation or increasing your sales and profit. So, you must have
well-defined goals even before you start your campaign.
Integrate Twitter within your
overall digital marketing plan
Many marketers fail to integrate their efforts on Twitter
within their overall digital marketing plan. This often results from a lack of
understanding because only few realize that Twitter marketing works best when
it’s part of a wider marketing push to increase your brand’s visibility.
Research competition
Not knowing what your competitors are up to can bring you a
great disadvantage. This is because knowing
what your competitors are doing is a crucial part of well-defined marketing
strategy. You should come up with a list of your competitors and closely study
their Twitter profiles. Find out what
type of content they are posting, the frequency of their updates and study
other important information which may be crucial to your own campaign.
Use tools to automate the process
With the arrival of modern marketing tools, you can now automate
whatever social media activity you want to do such as posting in Twitter and
even following people who are more likely to follow you back. You can use them
to help you boost lead generation, analyze your competition, find industry
influencers, edit and add images to your tweets, manage who you follow, and a
lot more.
Have a complete Twitter profile that
stands out from your competition
Having a complete Twitter profile is essential because users
may not pay you attention if it has no bio or profile image. It’s also a good idea
to get verified by Twitter because once your account is verified, a small blue “verified”
check mark will be displayed next to your account name. This signals to users
that they can trust your content.
Conclusion
These are some of the basic yet useful tips that can help
you create a traction in Twitter. Equipping
yourself with these knowledge can guide you in running a more efficient Twitter
marketing campaign. Good luck!
