Twitter is one of the most popular social media networks
which has become almost essential for online marketing today. Many businesses
have generated targeted traffic from Twitter, which in turn has boosted their
sales and profit. Still, many small business owners are clueless how to
generate traffic to their website from Twitter.
So, I’ve decided to share some tips on how to use Twitter to
boost your website traffic in this article. Here are some tips which can help
you get targeted traffic from Twitter without much effort and money.
Hashtags
Twitter was the first platform that popularized hashtags
almost a decade ago, and then later also adopted by other social media
platforms.
Hashtags make your tweet discoverable and are essential for
generating traffic to your site from Twitter. Try to use relevant hashtags with
your tweets. It’s a good practice to use
your primary keywords as hashtags.
You must also be careful about overusing hashtags as
research indicates that tweets with one or two hashtags tend to get more clicks
than those which have multiple hashtags. So, don’t overdo this and try to keep
the number of hashtags in each tweet limited to two or three. A high number of hashtags confuse the readers
and increase the chances that they won’t engage with the tweet.
Targeted Twitter Ads
You can also take advantage of targeted Twitter ads to
increase your website traffic. Twitter allows you to run your own ads and their
Ads program is quite similar to the advertising programs run by other social
media networks such as Facebook. Twitter Ads have a unique feature which allows
you to target users on your email list.
All you need to do is to upload your existing email list to
Twitter and then Twitter will match these email ids with their own database and
show your ads to your existing email list subscribers. This ensures high
conversion rates for your ads as you are essentially targeting your existing
subscribers.
Use Visual Content such as image and
infographics
Most people know Twitter for 140-character tweets, and it’s
not considered a visual platform. This may have been true a decade ago, but now
Twitter is equipped with quite advanced visual capabilities and you can take advantage
of them by using visual content such as images, videos, and infographics in
your tweets.
Create Viral Content
Viral content such as listicles and how- to articles are
good for social media as they offer a solution to a problem or tips on a
subject and have a high chance of becoming viral on the internet. Good and
attractive headlines also play an important role in Twitter, as there is a
limit to the length of the tweet that you can share to your followers. So, try
to create viral content and use attractive headlines in your tweets as these help
you drive more traffic to your website.
Use an intriguing quote from a post
Using an intriguing quote from an article or blog post which
can arouse the interest of the readers is another tactic which has been used by
marketers for decades. An intriguing
quote offers a glimpse of what your content is all about to your Twitter
readers and compels them to read the full article by clicking the link in your
tweet.
Conclusion
These tips allow you to use Twitter boosting your website
traffic. They are quite easy to follow, and you can start seeing the results
within a few days or hours.
Please note that these are just basic tips. There are several other popular methods in generating
traffic from Twitter which we can discuss in the future.
