Top 17 Twitter Statistics in 2018 Every Small Business Owner Should Know

In my last two blog posts, I wrote about the reasons why you should try Twitter Advertising and how Twitter can help you expand your brand’s presence.  Although each blog post features the advantages of using Twitter to market your business online, they still lack the facts and numbers to prove how effective it is as a social media marketing tool for small business.

In this blog post, let’s curate the most important Twitter statistics that can give you better understanding why many small businesses and brands are leveraging from the social media power of this popular micro-blogging platform.

Top Twitter Statistics in 2018 Small Business Owners Should Know

These facts and figures should help you get a more in depth knowledge about Twitter and can guide you on how you can use it as part of your social media marketing strategy.

User Stats

1. As of July 2018, there were already 336 million monthly active users in Twitter.

2. There were approximately 157 million daily active users in Twitter.

3. Each Twitter account has an average of 707 followers.

4. In the US alone, Twitter has 68 million monthly active users.

5. Pew Research reported that 37% of Twitter users have ages 18 to 29 and 25% are 30-49 years old.

6.  It is reported that 92% of world leaders are active in Twitter.

7. According to Statista, 80% of Twitter users access the microblogging site using their mobile devices.

Business Facts

1. Of the surveyed small and medium businesses, 85% revealed that Twitter is important for businesses because it helps provide customer service.

2. Twitter revealed that 41% of their users purchased product after being exposed to an ad in the last 30 days.

3. According to a research, 93% of Twitter users who follow SMEs have plan to purchase from them.

4. The number of people tweets reach each month on third party properties are 1.67 billion.

5. According to Twitter, in the US alone, their quarterly advertising revenue reaches $293 million.

6. As of the latest available report, there are 130,000 active Twitter advertisers.

7. Venture Beat reported in 2015 that 86% of Twitter’s revenue comes from mobile.

8. Hubspot revealed that 29% of offline sales increase is attributed to Promoted tweets.

9. Twitter’s ad platform is available to over 200 countries and territories.

10. There were 65.8% of U.S. companies that use Twitter for marketing purposes.

Now that you have these important statistics, you can now decide if Twitter is the ideal social networking platform to promote your brand and grow your business.

If the facts and figures you are looking for are not mentioned above, you may check my two recent articles (How Twitter Can Expand Your Brand's Presence?, Why You Should Try Twitter 

Advertising?) to find more.

You may also visit this blog post.  It outlines the specific benefits if you use Twitter to market your business locally.  Good luck!

Why You Should Try Twitter Advertising?

In my previous blog post, we talk about how Twitter can help you expand your brand’s presence and mentioned that you can use their Promoted Tweet ad to help you reach out to those target audience who haven’t heard about your brand yet. 

In this article, we’ll delve in deeper why you should try Twitter Advertising and what are the benefits and advantages you can get if you will.

So, what is Twitter Advertising?

There are actually three types of Twitter ads, they are:

1. Promoted Tweets - As mentioned in my previous blog post, these are tweets that are shown to relevant users and are marked as “Promoted”.  They only appear to Twitter users whose interests are relevant to that of the brand who paid for their placement.

For example, if your brand is selling a social media management tool, your tweet will only appear to those users whose work is related to Social Media or those ones who tagged themselves as social media enthusiasts.

Your promoted tweet will appear on relevant search results, search results for a promoted trends, home timelines, user profiles, and official Twitter clients.

2. Promoted Accounts – These are accounts (your brand included) which Twitter can suggest to their users to follow.  For example, if a user show interest in baking and pastries, Twitter can suggest to him an account he can follow to get updated with the latest baking and pastry recipes.

Promoted Accounts main goal is to increase follower count to boost a brand’s visibility.  This kind of ad is displayed in various locations in Twitter such as in home timeline, who to follow section, and search results.

3. Promoted Trends – These are actually ad in the form of a hashtag.  For example, if you are a social media company that want to trend you hashtag #CompanySocMedToolLaunch, Twitter will place this on top of the daily trends and labeled it as Promoted.

All those who click on your Promoted Trend can see all search results about the tweets others are tweeting about your social media tool launching.

You can run a campaign for each ad type by going here.

Benefits of Running Twitter Ads

If you think your organic strategy is not working well, you can always try Twitter ads if your budget would allow you.

According to a survey, 72% U.S. marketers are confident in their ability to convert with Twitter video.  This is may be because according to another study, 67% of Twitter users said that they don’t find Promoted Video Tweets intrusive, they even find it informative.

Another advantage of Twitter Advertising is that their costs are decreasing.  According to Twitter’s quarterly report, cost per engagement has decreased by 54% year-over-year in the 3^rd quarter of 2017.

However, engagement is increasing.  Twitter revealed that overall ad engagements increased by 99% year-over-year in the 3^rd quarter of 2017.  They believe that it is driven by a consistent mix shift toward video ads impressions.  Further, they think this this is also the result of higher CTR rates across all ad formats on a like-for-like basis.

Another benefit is that Promoted Accounts help your Twitter users connect with brands they haven’t heard of before.  This allows you to reach out to those prospects who haven’t discovered yet your brand.

Lastly, the ads you run can help you influence your target audience’s buying decision.  According to Twitter’s data, 41% of those users who were exposed to an ad in the last 30 days, purchase the product promoted in that ad.

Final Thoughts

If growing your Twitter organically is difficult and doesn’t give you great results and conversions, may be it is high time your try their advertising features.  You can choose the best type that suit’s your needs and then evaluate your progress if it works for you or not.

Also, with all the benefits and advantages that you can gain in running an ad campaign, you will be able to learn more on what works better or works less in marketing your brand in Twitter.

Sources and References:

https://blog.hootsuite.com/twitter-statistics/

https://news.oneseocompany.com/2015/03/17/twitter-marketing-strategies_201503171204.html

https://www.emarketer.com/Article/More-Spending-on-Social-Video-Ads-Planned/1016049

https://www.magnaglobal.com/wp-content/uploads/2017/06/Twitter_Lab_Magna.pdf

Social Media for Small Business: How Twitter Can Expand Your Brand's Presence?

Are you still contemplating if you need to build a presence for your brand in Twitter? The hesitation may come from the fact that the micro networking site seems really dynamic and everyone always has an opinion about anything.

You may have feared your brand getting criticized and be put in a bad spotlight and you don’t have the maneuvering skills to control or manage it. 

If this is the only reason why you are having second thoughts in creating your business page in Twitter, then it’s more important now than ever that you create one.

Why?

Because even if you don’t have a Twitter page, there are still people who are going to say negative things about your business and when you are not in there to officially defend your position, it could look worse from an outsider’s perspective.

Also, one of the main reasons why a lot of businesses are building their presence in Twitter is because it hugely help them expand their brand’s presence and reach out to new audiences.

How Twitter Can Help You Expand Your Brand’s Presence?

With an estimated monthly active users of around 335 million in the second quarter of this year, Twitter is among the top social networking sites worldwide wherein any businesses have the chance to expand their brand’s presence. So, how do you do it?

Here are 3 tips on how to expand your brand’s presence in Twitter which can help improve your traffic, and, ultimately bring in conversions or sales.

1. Reach Out to Influencers

Influencers in Twitter, especially those who actually use your product or subscribe to your services are the best ones that can help you amplify and expand your brand’s presence.

For example, you ask the help of influencers in the launching of the improved version of your reading app. You can give them the official hashtag which they can use when they review and tweet about it.

Your influencers should be book authors or famous book bloggers who have large number of followers.  Once they review and tweet about your app, there’s a high chance their followers will chime in and from there, your hashtag can potentially trend on top of Twitter’s top 10 and get the most engagement and views.

This can lead to high possibility of getting more downloads and in-app purchases for your reading app.

2. Conduct a Contest

If you have just started in Twitter and you need to boost the number of your followers, then conducting a contest can help you increase your following numbers.

The contest can be about who can create the most romantic short love story that you will feature in your reading app.  The winner will get a monetary reward and will be featured as one of your app’s rising authors.

In this contest, you are pointing your focus to your target audience, letting them join in (follow you in Twitter) and experience how it is to become part of your brand.  The rest follow through and before you know it, your followers are increasing as well as your presence and reach in Twitter.

3. Use Promoted Tweet

You can also try to gain wider attention and higher engagement for your content using Twitter’s Promoted Tweet.

Promoted Tweets are just ordinary tweets but instead of just appearing normally on your page and followers’ timeline, they appear on top of the top 10 trends and on other relevant parts of Twitter.  

Here’s how you can get started in promoting your tweet.

Final Thoughts

There are so many opportunities that you can’t just miss out in Twitter. 

Getting the hang of it and familiarizing how its portability fuels engagement among its users can help you figure out how you can use it to build highly engaged followers.  This can help expand your brand’s presence and improve your leads as well as increase your conversions. 

Sources and References:

http://files.shareholder.com/downloads/AMDA-2F526X/6351299748x0x982956/287E1B9D-2342-4735-9A8E-D0DA7A614CB1/Q2_2018_Slide_Presentation.pdf

https://news.oneseocompany.com/2015/03/17/twitter-marketing-strategies_201503171204.html

https://business.twitter.com/en/help/overview/what-are-promoted-tweets.html