Are you still contemplating if you need to build a presence
for your brand in Twitter? The hesitation may come from the fact that the micro
networking site seems really dynamic and everyone always has an opinion about
anything.
You may have feared your brand getting criticized and be put
in a bad spotlight and you don’t have the maneuvering skills to control or
manage it.
If this is the only reason why you are having second
thoughts in creating your business page in Twitter, then it’s more important
now than ever that you create one.
Why?
Because even if you don’t have a Twitter page, there are
still people who are going to say negative things about your business and when
you are not in there to officially defend your position, it could look worse from
an outsider’s perspective.
Also, one of the main reasons why a lot of businesses are
building their presence in Twitter is because it hugely help them expand their
brand’s presence and reach out to new audiences.
How Twitter Can Help You Expand Your Brand’s Presence?
With an estimated monthly
active users of around 335 million in the second quarter of this year, Twitter
is among the top social networking sites worldwide wherein any businesses have
the chance to expand their brand’s presence. So, how do you do it?
Here are 3 tips on how to expand your brand’s presence in
Twitter which can help improve your traffic, and, ultimately bring in
conversions or sales.
1. Reach Out to Influencers
Influencers in Twitter, especially those who actually use
your product or subscribe to your services are the best ones that can help you
amplify and expand your brand’s presence.
For example, you ask the help of influencers in the launching
of the improved version of your reading app. You can give them the official
hashtag which they can use when they review and tweet about it.
Your influencers should be book authors or famous book
bloggers who have large number of followers.
Once they review and tweet about your app, there’s a high chance their
followers will chime in and from there, your hashtag can potentially trend on
top of Twitter’s top 10 and get the most engagement and views.
This can lead to high possibility of getting more downloads
and in-app purchases for your reading app.
2. Conduct a Contest
If you have just started in Twitter and you need to boost
the number of your followers, then conducting a contest can help you increase
your following numbers.
The contest can be about who can create the most romantic
short love story that you will feature in your reading app. The winner will get a monetary reward and
will be featured as one of your app’s rising authors.
In this contest, you are pointing your focus to your target
audience, letting them join in (follow you in Twitter) and experience how it is
to become part of your brand. The rest
follow through and before you know it, your followers are increasing as well as
your presence and reach in Twitter.
3. Use Promoted Tweet
You can also try to gain wider attention and higher engagement
for your content using Twitter’s Promoted Tweet.
Promoted Tweets are just ordinary tweets but instead of just
appearing normally on your page and followers’ timeline, they appear on top of
the top 10 trends and on other relevant parts of Twitter.
Here’s how you can get started
in promoting your tweet.
Final Thoughts
There are so many opportunities that you can’t just miss out
in Twitter.
Getting the hang of it and familiarizing how its portability
fuels engagement among its users can help you figure out how you can use it to
build highly engaged followers. This can
help expand your brand’s presence and improve your leads as well as increase
your conversions.
Sources and References:
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