The Twitterverse is a unique ad environment, and is worth
getting familiar with before you run your very first ad campaign.
A great first step, if you are not really familiar on how to
run a Twitter ad, is to google recent ad examples and take note on what works
and what doesn’t.
Twitter advertising is moving forward quickly and it’s
important that you are one step ahead so that you won’t be left out by your
competitors.
6 Useful Tips in Setting up Your First Twitter Ad
Here are the things you need to keep in mind if you are
planning to advertise your product or brand in Twitter.
1. Once you’re clear on your ad concept, be ready to work with motion.
Twitter insiders say that video ads are considerably more
effective than plain images. The ideal
video length for viewer engagement according to Twitter researchers, is 6
seconds.
2. If you don’t have someone in-house to put your vision together, the work can be easily and affordably outsourced.
Prices start from as little as $5 on sites like Fiverr, and
go up from there, depending on unique content requirements and the time that
goes into production. Upwork and other
online talent sites can also be a great way to find media talent.
3. Make sure your video is just as effective without sound as it is with.
A very high percentage of online videos are viewed with
sound off. This means if you want the best possible impact, the visual must be
effective at conveying your message with audio off.
4. When you set up your ad, remove unnecessary hashtags.
Hashtags can be useful if your focus is engagement, however,
if your goal is to encourage people to follow your account, or visit your
website, the presence of hashtags can increase the chance of people clicking on
them, taking them away from your call to action, and losing their attention.
5. Targeting is one of the most important aspects of your ad to get right from the outset.
If you can accurately nail down who sees it, you can maximize
engagement. However, failing to do this
part may display your ad to disinterested audiences, reducing its impact and
relevancy.
If you want to attract new audiences, targeting by interests
and followers is best. If you’re looking
for users with potential product interest, targeting by keywords gives you a
smaller but more qualified audience.
6. Testing is critical to success. Experiment with several campaigns for product or service you are selling.
This allows you to identify and isolate precisely what
strategies work for you, and eliminate those strategies that do not.
Continuous testing and review should be the cornerstone of
ad management as you progress with Twitter.
A/B testing is a very powerful way of establishing a
knowledge base of what works and what doesn’t.
This simply shows variants of an ad to your audience. You can then compare which ad generates more
outcomes; keep the one that’s effective, or refine it further, and ditch the
one that’s not.
Sources and References:
https://business.twitter.com/en/blog/5-tips-writing-effective-Twitter-Ads-copy.html
https://news.oneseocompany.com/2015/08/31/twitter-seo-benefits-for-local-online-marketing-tweets-integrated-in-google-search_201508311318.html
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